Strong
Leadership

Strong
Leadership

Strong
Leadership

Strong
Leadership

Stronger
Impact

Stronger
Impact

Stronger
Impact

Stronger
Impact

Give with Confidence

Look for the Imagine Canada Trustmarks

The nonprofits and companies making the deepest difference have one thing in common: strong leadership. Imagine Canada recognizes excellence through two nationally established programs. The Accreditation Trustmark means a nonprofit has been independently verified against high standards of governance, financial accountability and transparency, fundraising, staff management, and volunteer involvement.

The PRISM Trustmark is awarded to purpose-driven companies that commit at least 1% of annual pretax profits to Canadian communities. Together, these programs set a standard for leadership across the social impact sector.

Does your company hold the Trustmark?
Are the charities you support accredited?

Imagine Canada
Standards Accreditation

Canada’s most committed donors and volunteers don’t just give generously, they give strategically. The Imagine Canada Accreditation is built for that level of accountability. Accreditation is an ongoing process that makes organizations stronger in governance, financial accountability, fundraising, and investment in the people who carry out the mission. Organizations that go through Accreditation don’t just earn a Trustmark, they become more resilient, future ready, transparent, and better equipped to turn your giving into lasting impact.

Learn more.

Download Standards Handbook

Nonprofits Leading
The Way

Organizations across Canada recognized for excellence

Join the network

Imagine Canada
PRISM Certification

The companies that make the deepest difference don’t just donate. They commit to their communities, year after year. The Imagine Canada PRISM Certification is awarded to purpose-driven companies that commit at least 1% of annual pretax profits to Canadian communities – in cash, in-kind, volunteerism, and more – independently verified, every year.

Companies that go through the Certification process don’t just earn recognition, they demonstrate the kind of leadership that makes their community impact deeper, more intentional, and more lasting.

Learn more.

Download Certification Guide

Companies Investing
in Canada

Businesses certified for their commitment to community.

Join the network

By the Numbers

Accredited charities and nonprofits across Canada

Nationally recognized nonprofit standards across five key areas

Years as Canada's standard for corporate giving

Invested in Canadian communities every year by certified companies

“This achievement reflects the dedication of our team and Board who worked together to demonstrate how we’re living our values of transparency, accountability, and continuous improvement every day. At a time of economic uncertainty, accreditation affirms our commitment to managing every dollar responsibly and maximizing impact. Accreditation gives our donors, funders, and community partners added confidence that their trust in us is well placed.”
Marion Cooper, President and Lead Executive Officer of CMHA National.
“Caring for the well‑being of people and the health of our communities is at the heart of who we are. For more than three decades, working alongside Imagine Canada has helped guide our commitment to giving back in ways that are thoughtful, responsible, and rooted in long‑term impact. We’re proud to support organizations and communities across the country in ways that strengthen resilience and build lasting connections.”
David Simmonds, Chief Marketing and Communications Officer and Chief Sustainability Officer, Canada Life

“Achieving Imagine Canada Accreditation is more than recognition, it’s proof of what’s possible when heart, passion and persistence come together. Reaching this milestone shows that through great teamwork, even a small organization can achieve big things when guided by strong values, clear purpose and belief in what we do.”
Kerris Chinery, Executive Director, Evermore Gather Grow Lead Inc.

“Gay Lea Foods was proud to earn Imagine Canada PRISM Certified designation for the first time in fiscal
2025, highlighting our leadership in charitable giving and community investment. It affirms our dedication to strengthening communities across Canada and beyond, and reflects what’s possible when a co-operative, its employees, and its members work together to build a better future.”
Gay Lea Foods ESG Report 2025

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Strong nonprofits. Purpose-driven companies.

 

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Request the Standards Handbook

Download the 73 Standards to better understand your organization’s current standing and learn more about Accreditation.

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Request the Certification Guide

Download the PRISM Certification Guide to learn more about the process and what truly counts when evaluating corporate giving.

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